Is it a reciprocal Link ?

[Caru]

Hi,

I found a great website and tought its content would be extremely interesting for our clients. I wrote about it on my blog (which has an URL with our website URL in it) , Facebook Page and even  in Twitter.

Meanwhile, I contacted them and offered to write an article about an interesting subject for them. They accepted and liked it so much that they decided to put 2 links for us on two of their pages.

My questions are : Will this be a reciprocal link for Google?  Did I make a  mistake talking about them on my blog ? Did I «devaluate» the links they gave us?

[irvingw]

You didn't devalue the links at all IMHO. If the reciprocal links make sense and they are placed in sensible locations, then by all means you should have those links. Google is only looking for spam links and they can tell when the links are unnatural based on location, anchor text, quantity and other factors.

[NakulGoyal]

I agree with Irving completely. I would also like to add:

1. Do your frequently link out the way you did for this website ? Do you link out to other websites that are useful to your website visitors ?

2. Similarly, the website that is linking to you with those 2 links, does every post on their website/blog have 1-2 outgoing links ? If not, then you are good.

Does that make sense ?