Ideal product page conversion/retention rate for eCommerce sites

[Kush_VMI]

Hi SEOmoz-ers,

I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos?

As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate.

What is your personal opinion about this?

Thanks,
Kush

[DanDeceuster]

For one, I find it highly unlikely that any of these big players would ever publicly release anything related to that information. So I doubt there is much along the lines of conversion rates for sites you mentioned.

However, big sites like those, especially overstock, aren't worth looking at anyway. They sell products that range from less than $10 to over $1,000. Conversion rate is heavily influenced by price. A site that only sells pool tables will be lucky to get conversion rates above 1%. A site that sells T-shirts for $3 is likely to get north of 10% conversion rate.

So even if we knew a sitewide average conversion rate, it wouldn't tell us much as some product pages could be much higher and some could be much lower.