Tips On Increasing Impressions For Google Product Listing Ads

[farmiloe]

We've run Google Product Listing Ads for the last few months and are wondering how we can increase our impressions.

Our store url is http://sportiqe.com. We design and sell licensed apparel for brands such as the NBA, Grateful Dead, Playboy, EA SPORTS, ESPN, our own brand (Sportiqe) and more.

Here's what we've done so far with Google Product Listing Ads.

1. We've followed Google's feed specifications. Since we're an apparel company, we've filled out Google Product Type (Ex: Apparel & Accessories > Clothing > Shirts & Tops > T-Shirts), Age, Gender, Color, Size, Product Description, Product Title. Our store is on Shopify, and our feed goes to the Google Merchant Center automatically every day.

2) **We've "labeled" our products in AdWords. **This has allowed us to increase bids for our best selling items, and allowed us to track what items are driving impressions.

3) We've added negative keywords. Using AdWords, we've been able to see what keywords are driving impressions and clicks, and if that keyword doesn't match products we offer, we exclude it.

4) **We've put our ads on the  Accelerated Delivery Method. **Not sure if this has helped, but I read it in this article that we should do it. Couldn't hurt to try.

I'm frustrated by the lack of impressions certain categories are receiving. For example, our Playboy collection has yet to make an impression on a PLA but is very relevant to terms like "Playboy shirts." I've tried increasing bids, but I'm beginning to think that it's a product description and product title issue?

Any suggestions you have to help us increase Google PLA impressions would be appreciated. Happy to send you a free tee for any tips we implement!

[SErOb]

Are you checking your data quality feedback in the merchant center?

Are you missing any of the "R" fields in the required attributes?

https://support.google.com/merchants/answer/1344057

Also check out the PLA Guide on PPC Hero

[farmiloe]

Thanks SErOb! Those two links are a great starting point. Will keep you posted on what we find!