How To Ques. Getting ranked on page one for a keyword when you compete with bigger websites/companies/stores

[brandawakening]

Can David Beat Goliath.

I work with small businesses with top products that are up against big brands and their online presence.  If I am working with them to create content that meets the needs of all their stakeholders/customers/prospects to generate revenue I wonder if keyword targeting with content can really pay off to get them page one, #1 position ranking. So I ask you this question?

How do you create a story for a small online store that can get ranked on page one for a keyword when you compete with bigger websites (or sites with higher domain authority)? I don't need all the basics, I'm just looking for a key insight or tip that you have found or heard is working for a David to beat a Goliath (and hold their position rank once they get highly ranked). We are up against sites - for viable keywords -who have higher domain authority and in some cases more content or link backs.

Also, I've notice in situations when I do get to page one and I'm in position 7 MOZ analytics show low to no traffic coming from it? Yikes, what do I do to improve that? These are top keywords.

[ToughTimesLawyer]

Start off with landing pages focused on long tail keywords.  You can use those landing pages to build site reputation and traffic.  Use that as a platform for competing with the big guys.  Going head to head with them right out of the gate is a recipe for frustration.

The analogy I use is that it is like always being at 3rd and 1 in American football.  You don't have to throw into the end zone, you just need to move the ball a few feet.