Why is my website not showing up in a specific, very uncompetitive niche?

[lfrazer]

My website just went live about 3-4 weeks ago and while it has been indexed by Google-it shows up when I do a search for my site's name, it does not show up for the keyword terms it has been optimized for. This is a very specific, non-competitive niche-so I just can't imagine why it would not be showing for these non-competitive keyword term searches? Any insight would be greatly appreciated!!!

Thanks

[LynnPatchett]

Hi Denise,

I'm not sure there is such a thing as a non competitive niche anymore! Competition isn't just sites actively targeting your chosen keywords but also just the sites that were ranking for those keywords before your site even existed! 3-4 weeks is not very long to be live and you might have to be a bit patient and do all the normal things you would have to do anyway (make sure all your onpage stuff is good, get the word out through social channels perhaps, get a few inbound links etc). If you care to share your site and the keyword we might be able to give some more specific thoughts.

[KempRugeLawGroup]

Do you actually mean "it does not show up" or it is not ranking well? Either way, as Lynn pointed out, it's tough to tell without a url, keyword, etc.

[JMacSupply]

Agree with Lynn and KempRuge. Hard to give feedback without more info.

[Ron_McCabe]

I agree with the others.  If you are a local rather than national company I might suggest some off page local SEO. This might help considerably.

[artdivision]

It all depends on what your web site title is. I will make an assumption here and assume this is a money site with adsense code or amazon affiliates? If that is the case (and I apologise if it isnt) then your brand name is something like (tophairremoval.com).

ranking for that keyword will require a lot of good authoritive backlinks and in particular from similar to your niche web sites and blogs even if google keyword tool told you (800+ searches a month) and "low competitive".

[KarlBantleman]

I agree with Lynn, 3-4 weeks is nothing and in those weeks Google can often change your position in the SERPs. If you still haven't seen anything in a couple of months then something may be wrong. Start working on your local brand awareness in the first stages of your strategy, then start to monitor local versions of your keyword (service in X), they are the most likely keywords to rank first.