Google Website title not showing correctly

[IsaCleanse]

Hi Im not sure what triggered this - Page title is showing up as 'Isagenix Australia'  while it should be <title>Buy Isagenix with 30 Day money back guarantee & Free Shipping in June</title>

Previous title was 'Isagenix Australia - Read Isagenix reviews & buy isagenix products' but now it seems to have a mind of its own.

Any suggestions would be helpful

[Alick300]

Hi Sandi,

Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job.

Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.

To know more on this please watch this video @ https://www.youtube.com/watch?v=L3HX_8BAhB4

Hope this helps.

Thanks

[LSIversen]

Hi Sandi,

As Alick said, Google can sometimes choose to generate a different title or description if they feel it would fit better with the content. In this case it would probably help if you shortened your title, as it seems to be too long and will cut it off somewhere in the word "shipping" as it is right now.

I would also look into adding a meta description, since it's empty and just pulls random stuff from your website.

[hectormainar]

I cannot know your exact case as you don't provide an URL, but I had a similar issue some weeks ago, which I have solved. For pages which are strongly internally linked in your site, Google usually shows the most common anchor text of your internal links pointing to that page, instead of the HTML title tag.

We changed the anchor text in our main menu and soon it changed on SERPs.

Could it be your case? Do you have that page linked as "Isagenix Australia" in your menu, footer or any other place in your site structure, or a lot of external links with that anchor?

[IsaCleanse]

Sorry thought I had the url in there - www.isacleanse.com.au. In response to LSIversen - you are right it did start cutting off once i updated the description so will try remove a few words from the end of it!

[PatrickDelehanty]

Hi there

Here's a good post from Dr Pete on the subject.

Hope this helps! Good luck!