What is the Effect of redirect on rankings of two different domains (websites) when site A is redirected to site B?

[parveenmalik]

This post is deleted!

[GPainter]

Are site A & B the same subject (e.g both about books) or are they different I say because although you may gain a short term ranking boost longer term it may not hold, if they are about the same niche then it will help the holding some of the rankings.

Would you redirect the whole website to say just the index page or would you redirect each page to the relevant counter part ? Obviously you want to redirect each page to its counter part if you can. There are many factors in ranking and just redirecting doesn't always do the trick.

Why do you need to redirect to site B if it is not the main brand? Also be careful redirecting searchers around as Google can think your trying to be sneaky (like cloaking) and penalize you.

Hope this helps but some other factors missing in redirects. Think carefully about it as its easy to do harder to fix if it goes pear shaped.

Good luck

[parveenmalik]

Thanks Chris for your response. Yes, both sites are selling the same service. Site A has really good rankings but the domain name is generic. Site B is the real brand but doesn't have the ranking as good as site A. That's why I want to send my clients to the branded site. I assume that redirecting will pass the link juice and will help the branded B site. But what will happen to the site A in the long run?

[GPainter]

Normally redirects are 301 meaning supposedly they are permanent, now you can use a 302 redirect telling the search engine that the redirect is not permanent and it shouldn't update its registry with the contents of site B however if you want to keep the rankings on site A whilst ranking site B you can't really look at a redirect as a shortcut.

If you look at it in the eyes of Google you redirect a site only to undo the redirect a little later down the line it would look sneaky. What you could do however is get some links on site A to site B and some of the link juice would be transferred to site B this way (though not as much as a redirect) and work on a SEO strategy this way.

On the subject of domain name aside from ease of user remembering the name the URL doesn't really have an impact on SERPS.

Unfortunately there isn't really a shortcut to ranking both sites as a redirect.

Hope some info above was helpful.