Thanks Chris for your response. Yes, both sites are selling the same service. Site A has really good rankings but the domain name is generic. Site B is the real brand but doesn't have the ranking as good as site A. That's why I want to send my clients to the branded site. I assume that redirecting will pass the link juice and will help the branded B site. But what will happen to the site A in the long run?
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RE: What is the Effect of redirect on rankings of two different domains (websites) when site A is redirected to site B?