Why is this site performing so well in the SERP's and getting high traffic volume for no apparent reason!

[PeterConnor]

The site is https://virtualaccountant.ie/

It's a really small site

They have only about 7 back links,

They don't blog

They don't have a PPC campaign

They don't stand out from the crowd in terms of product or services offered

So why are they succeeding in topping the SERP's for difficult to rank for accounting keywords such as accountant and online accounts. What are they doing better than everyone else, or have they discovered a way to cheat Google, and worse still - ME!

[SproutDigital]

There are 200+ ranking factors, so I'd just compare the 'industry-know' factors for starters. I'm assuming you want to compare homepage to homepage. Here are a few things I quickly noticed.

The word Accountant in the Domain Name of you competitor!

H1 Tag -  "Accountants" vs. "Think Smart. Think Bullet. Driving Startup Growth"

Appearances of the word Accountant (w/ variations) - 17 vs. 9

Appearances of the word Accountant (w/ variations) above the fold - 17 vs. 2

Appearances of the word Accountant (w/ variations) in bold - 4 vs. 0

P Tag about the fold using Accountant in the text - no vs. yes

Domain Age - 1 Years, 9 Months vs. 4 years 3 months

There are many more factors, but you should start with the basics. I like to get my preliminary on-page stuff completed before moving onto social and back-link strategies.

Good Luck!

[PeterConnor]

Good answer

We are currently working on a site audit to correct the on-page issues you mention.

That said, the volume of traffic they're getting still seems to be unusual v's major and similar sized competitors in their field. Their on-page keyword optimization is below par compared to most. They have virtually no apparent Content Strategy or Social Media presence. This means they're not following Google's guidelines for generating Organic Search Traffic.

They are certainly not one of the major players in the world of online accounting so all things considered, the search traffic they're getting seems to be out of the ordinary