How to get a ecommence website ranked without creating any article

[ringochan]

I have a website selling mobile accessories. The keywords for our items are very competitive: iphone 4 case, iphone 5 case ... etc

I have customized meta titles and descriptions for every page but i never get to rank.

Any idea how my site can rank on google?

p.s. we don't want to write any article.

[Devanur-Rafi]

Hi there, for an e-commerce website like yours, you can come up with unique product descriptions, you can include the user reviews, you can also include some content explaining the usage, features and functionality of the product. You can also come up with small videos about the product to be included on the product page. To put it simple, you can study sites like Amazon.com.

Only page titles and meta descriptions will not help here. You will need unique and useful content to be able to rank high in the search engines and it is not different for e-commerce websites. Hope that helps.

Best,

Devanur Rafi.

[DennisSeymour]

you just said it's competitive so you better start off page seo asap. You wont rank for spammed out niches like iphone cases if you dont start doing link building, unless its ultra long tail.

ecommerce onpage seo, you seem to know it already, just make sure you have some good content on your category pages, it's one of those things people forget.

[ciznerguy]

I would like to share my take on this question. (inspired by something I read here at Moz.

the assumption is that the site gets minimal traffic per month (hundreds).

if you are only interested in generating more sales let's talk about flipping the funnel.

in my eyes it means taking the traffic you have and even with a very low number of sales create a unique and an extra-ordinary experience. wow your small number of clients, even break even or lose a little on those sales (consider this an SEO expense). make sure that your small number of visitors or buyers feel unique to the point of "falling in love" with you site. take them to a "night out" they will not forget. if you will succeed in wowing them and being unique many of them will share their expedience. that sharing will leave a foot print sniffed by Google and your site will get more traffic. you will create some more wowing. and this is the best way for real inbound marketing. no need to spam the net, let real visitors and buyers create the links for you. this should work in the long run

[ringochan]

Thanks for your advise.

Good product descriptions: We can do an unique description for every phone cases we got but it will just be repeating the same meaning with different content. We can detail the outlook of the item and what its made out of but we might have to hire people to do this. (since in not very good in english writing). Do you think It is worth investing the money? Google will simply rank our products even if no one is linking to them?

Small videos: We always want to try making videos but cost around $3000 AUD to make one here in Australia. Where can we outsource this job cheap and getting good quality worth paying video?

[ringochan]

Thanks for your respond. We have thought about the same thing too.

In fact we have already tried selling things at a lost to draw customers. (we have tried to sell things at our cost-price but it is no longer a bargain comparing to those sellers from China)

With no surprise, selling at a lost seems to work really well on getting new customers. We got 1000+ purchases for the last promotions ($1 for a iPhone case delivered, free 3-days delivery.) p.s most customers get their products in a day and always come back when we do the same promotion.

There is no doubt that our customer service is very best (we get 99.7% rating on eBay). 100% refund if products arrived broken etc.. However, we just don't get the come back customer nor the word of month referral. It seems like people are only here to get the things at the give-away price and they are not interested in getting your other products.

Did you do the same thing but works out? any other suggestions?

[ciznerguy]

the way that worked for me is to "help" those bargain hunters share their experience socially.

there is no use to sale at cost if this does get any buzz.

I had some success in implementing giveaways and raffles on the site.

this is what I think if you do this sale for $1

1. ask youself what do I expects those buyers to do on my site? (share on FB, Tweet or +1
2. create the funnel in away that will lead to the goal.
3. implement measuring for this goal
4. test and improve

Guy

[ringochan]

Thats a really good point. Instead of getting them to tell others after they purchased, it may works better to get them to share on social sites before they purchased.

However, i do not want to promote my promotional deals only. Customers temp to always buy the cheapest deal and ignore what we actually sell.

Does this happen to you also? How do you gain those value customers?

[ciznerguy]

the goal of selling at cost is to improve ranking and increase inbound traffic.

than when your site gets more visits for your keywords sell at profit.

[Everett]

Your question was: "Any idea how my site can rank on google?"

The short answer is: Write unique content, especially on product and category pages, and get quality links.

The longer answer is:

Write unique, useful content for every product page on your site. Yes, you can outsource this but go for the highest quality offered, not the cheap stuff. Try odesk, text brokers, elance, helium, writer access, etc... and go with whichever one you like best.

Start EARNING (as opposed to "building") backlinks by providing a great user experience with good, useful content. This is hard to do if you "don't want to write any article". Something as simple as outlining the reasons why it isn't a good idea to use an iPhone 4 case for your iPhone 5 might be a good place to start for the example above. Then you can interlink to your store's category pages too. The promotions you're doing are a great link-earning opportunity. Be sure to let bloggers (those in the money-saving / deal niche especially) know about it in a helpful, non-intrusive way.