Google number one search result looks drastically different in firefox compared to chrome

[Raydon]

I just noticed this today that some websites and brands look like this on firefox only, and others while still being number one result for their brand name, do not appear like this at all.

also, this does not happen over chrome at all.

both images provided for comparison are using the same google apps account logged in.

It would be nice if someone could shed some light on as to why this happens sporadically and what does it take to be distinguished like this for your own brand if you own the identical domain.com or whatever.

Zz7ZkX5.png lpuwheo.png

[FedeEinhorn]

Probably because of the personalization? I guess Google saves some navigation data in your browser, therefore when performing the search you may be sending some usage details and therefore google is serving you more personalized results.

There are so many variables google uses that results aren't consistent at all within browsers, accounts, computers, locations, etc. That shows you how invaded is our privacy when using google (at least I see much more consistent results over bing and yahoo).

[Kurt_Steinbrueck]

It could be personalization.  I've also seen that Google is experimenting with new card-style layouts just like this.  When Google does layout/formatting experiments, people will often see varied results.  It's the nature of a A/B type test.  Because you have two sessions (your using two browsers), you may see two different layouts.  I think you may have just stumbled across Google's experiment.

Kurt Steinbrueck
OurChurch.Com

[Dr-Pete]

To the best of my knowledge, this is a test. Google has run multiple experiments with formatting #1+Site-links, and all of them involve some kind of bounding box. Interesting that Firefox triggered it, but I don't think it's specifically a browser thing. I expect Google is going to keep messing with this for a few weeks or months and then roll something out to everyone. At that point, any #1+Site-links site should get the new look.

[stever999]

Unless I'm missing something in the question I'm pretty confident that it's just the different browsers interpretation of the CSS used to format the page!? Some CSS elements are supported in most browsers but not necessarily all of them....