Erratic Behaviour In The SERPS

[EwanFisher]

I am seeing some really erratic behaviour in the SERPS just now.

We have 2 domains a .com and .co.uk

The .com is holding fine on page 1 however the .co.uk is jumping from page 1 to page 4 almost on a daily basis. Now, we are aware that our link profile is not the best on this domain and we are working on this just now creating more quality content/links.

If this was a penalty surely it would drop to page 4 and stay there... This bouncing around seems very strange.....

We have updated the on page content etc to make sure that we are following all best practices but nothing seems to be working...

Has anyone else experienced this kind of problem?

Matthew

[chosenindian]

Matt,

You are right, there is erratic behavior of SERPS in co.uk. We have a website which ranks in first page for a competitive keyword, for 3 days it ranks in top 5 and for the next 3 days it ranks in 15th position and it comes back again.

I was also checking ranking for another US based website in .com, but to my surprise I saw huge number of co.uk websites in first page.

I know I'm not a expert but it feels kind of weird when I see the SERPS.

[nezona]

Think we are experiencing a Google dance. My client has just dropped majorly today, then I checked again an hour late and it changed again!.

This is why we shouldn't be overly checking rankings!! But yet glad its not just me!

[EwanFisher]

This has been going on for a few weeks though... That's why I thought it might not be the good old "dance"

[nezona]

Hi Matthew,

Well whatever it is, your not alone!!!.

Hope it settles down as client's get nervous, which makes me nervous

[samp582]

Matthew,

You are not alone and i don't think its limited to .co.uk domains.  for the past 10 days I've observed a lot of fluctuation in rankings and this morning i saw big drops for some important keywords.  I think google is rolling out updates to the algo again.

• Samir

[nezona]

Hi There,

Yes I have noticed big drops for a client also. Do you think it's just a temporary thing?

My clients site I am looking at is in .au

[samp582]

i think it has something to do with the penguin update, which at this point updates every few weeks. Could be that we've been hit by the latest Penguin 'wave', maybe even neg seo'd, i've seen a lot of that recently. Alternatively it could be a localized tweek or just general testing that Google does frequently.

[nezona]

hope so!. On saying that another client has seen huge increases!!

Do they not know we have businesses to run LOL!