Newspaper Article Placement Services

[HeaHea]

Has anyone here used Newspaper Article Placement Services or NAPS as they are commonly called?  I was looking for a way to generate direct traffic to the site and our demographic still reads a fair amount of the printed word.

My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue.  We have some quality writers who can generate some great content that we already use on our site.  We are looking for a way to expand into the printed world.

Thanks!

[EGOL]

My concern is that if these items get into the websites of these newspapers I could run into a duplicate issue.

You are correct.  If lots of your articles are published lots of times on other sites this will create a problem for you - especially if the newspaper sites are more powerful than yours.

**We have some quality writers who can generate some great content that we already use on our site. **

I would double this effort and not worry about the printed word.

We are looking for a way to expand into the printed world.

How often do you read something in the newspaper and go to a suggested website.   I bet that happens infrequently.  So, from a "conversion rate" perspective, I would invest more in my website.

If you are trying to spread the word beyond your site, get your article shared on Facebook and twitter.  If your articles are really good that should generate a ton of buz and some traffic.  If that isn't happening then your content might not be as good as you think it is.

[MoosaHemani]

I am going to second the point EGOL made here! These is rear when you read something in papers and then go to internet and see what that website do and more.... I think the budget you have you should invest more on online advertising to generate related traffic back to the website.

If offline marketing is the only choice (almost impossible in the real world!) then try to market your website through attractive and catchy billboards!

[Houses]

I would select a few key publications and send them a press release - make sure it's actually newsworthy though. Although many people go online for things, plenty of people still read papers and they still have influence. If you have only sent out a small number of releases, the chances of running into duplicate content issues are not that high - they don't all put their content on the web. Often, they will also re-write the info you supply so that it matches their own style, so it won't be the words you wrote anyway (apart from quotes which will not be changed).

If the content isn't on your own site, it is even less of a problem in terms of duplicate content.

A newspaper article can help with brand awareness and even if readers don't type in a URL to go to your website, they may search for you online instead because they remember your brand.

I wouldn't discount papers quite yet. Try it and if it works, keep going. If the time turns out to be not worth it, invest efforts elsewhere.

You should be able to find out the newsdesk email addresses by going to the website of the publication you are interested in.