Merge content pages together to get one deep high quality content page - good or not !?

[Tit]

Hi,

I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section).

It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages.

But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis.

Do you we need once a while to merge those content pages into one page ?

If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one).

Thanks

Jeremy

[GPainter]

The thing Google is (as as markets so should we) trying to aim towards is the user experience. So is it best for the user to find all of the news in one place or not? The other key factor if the user does find this easier are they more likely to link / share to that content ?

You could try a weekly (or monthly) round up and see how that goes though if you wanted to avoid duplicate content it would mean a bit more work (unless you rel=canonical). If It was me I would have a main area focusing on touching each topic linking to your other area's of your site thus driving traffic deeper into your site if the user wanted more in depth things for that area.

Just remember user experience is key, if they don't enjoy it they wont share it and it makes your life harder trying to convince them to come look around and share.

Hope this helps, best of luck!

[lewislove]

Chris is absolutely right. User experience should come first and foremost - in fact, forget about Google, think about the user.

One idea I had was to combine all that great content into a PDF/eBook style download as such things are generally pretty good for link baiting, etc.