Better UX or more Dedicated Pages (and page views)?

[BeytzNet]

Hi,

I'm building a new e-commerce site and I'm conflicting about what to do in my category pages.

If we take for example a computer store.
I have a category of laptops and inside there are filters by brand (Samsung, HP, etc.).

I have two options - either having the brand choice open a new dedicated page - 
i.e. Samsung-Laptops.aspx or simply do a JQuery filter which gives a better and faster user experience (immediate, animated and with no refresh).

**Which should I use? (or does it depend on the keyword it might target)? **
Samsung laptops / dell laptops / hp laptops -  are a great keyword on there own!

By the way, splitting Laptops.aspx to many sub category physical pages might also help by providing the site with many actual pages dealing with laptops altogether.

[vmialik]

How about replicating what Amazon is doing.  They do non-stop user testing, and understand SEO very well.  Maybe take some pointers from their workflow.  Its seems they have category open sub-categories and once you click on a sub-category it goes to the item page with various products matching the category.

Hope this helps