Why would this site outrank a Pr2 site with higher domain authority?

[jesse1341]

I am trying to get a pr2 site to be on top 7 local spot for the keyword Van Nuys Bail bonds but have discovered a site which has barely any back links and is not even a year old on top results. Their backlinks are from lower authority domains than what we have. How could this site be beating a 7 year old pr2 website?

The site I'm working on is  http://bbbail.com/

The site that is ranking in 5th spot local with pr0 is

http://www.vipbailbonds.org/

is it maybe because it is a .org site?

Also I notice that all websites in top spots have www, could that be a factor as well?

[jesse-landry]

The www and the .org have nothing to do with it. That much I can guarantee.

Have you added your Google Plus page to rel=publisher? Follow these instructions and do so https://support.google.com/webmasters/answer/1708844?hl=en

Focus on your Google Plus page. There is a weird link on your page that looks like it should go to Googe Plus but it just 404s. That'd be a good place to start. Then when you do get to your G+ page you get some YouTube videos that are shared publicly but aren't viewable because you've set them to private.

Basically I stopped there but you need to work on optimizing your site and your local G+ page. If done correctly you will see positive results.

[jesse1341]

Thank you for the tips, everything was working fine but I guess my client made some changes and messed the links up. Still didn't really answer my question as far as why this new site is outranking aged and higher ranking sites. Any one else have a theory?

[Kurt_Steinbrueck]

When dealing with local results, there are a lot of factors that contribute to rankings beyond PR, some much more influential.  A quick look at the map indicates to me that the physical location of vipbailbonds.org is closer to the Google's centriod for Van Nuys.  That alone could cause them to out rank you.  Beyond that, there are reviews, citations, content on the Google+ Local page, categories, etc. all of which could cause them to out rank another site despite having a low PR page.

Kurt Steinbrueck
OurChurch.Com

[jesse1341]

Well that's the thing, I did some research and these guys virtually have no back links or citations. I would think that our site that is 7 yrs old has pr2,bunch of citations and thousands of back links would definitely outrank this site.

[Kurt_Steinbrueck]

It could very well simply be location.  Being close the centroid is a huge factor.

[jesse1341]

Well thanks for everyone's help, I ended up putting some more work in and finally outranked them