Tool/way to check and to get conversion rate from a keywords ?

[WayneRooney]

Hi guys,

Wanted to know if you know any tool/way to check and to get conversion rate
from a keywords that i will choose ?

I know that this is a bit tricky but i believe from all the tools out there, there's something like this.

Thank you

[KeriMorgret]

The keywords themselves, independent of a website? That could be a bit tricky. Diecast Corvette could be a great converting keyword if you sell diecast car models, but that same keyword really would not convert on a site like Moz.

[KevinBudzynski]

No, even if you have a ton of historic data on a specific kw--conversions rates fluctuate. Even a good estimate is tough to get since most of this data would be not publicly available as companies don't routinely release this type of data. I felt that you already knew this--but doesn't hurt to ask.

[JMacSupply]

Agree with Keri.

I don't think there is a "tool" for what you are looking for.  Every site will have different conversion rates for the same keywords, based on relevance, reviews, authority, etc.

BUT

You can start to develop a good idea of keyword/conversion rates for your site over time.

You need to start thinking about the searcher's intent for a query as well. If someone searches for "Rayban Sunglasses" What % of them are ready to buy? What % of them want information on Rayban Sunglasses, such as prices, reviews, styles, etc.

I would imagine a keyword like "Rayban Wayfarers" will have a higher conversion rate than "Rayban Sunglasses."

Further, I would imagine "ray ban wayfarer 2140" would have a higher conversion rate than "rayban wayfarers"

From my experience, the longer tail, lower volume keywords usually have a higher conversion rate than the high traffic generic keywords (although when you are ranking for the generic terms you may turn out more conversions than the long tail, just due to the volume)

Hope that helps

[KevinBudzynski]

To expand on Mike's post, another layer of complexity arises if there are multiple conversion types (phone, form live chat & etc.).

[WayneRooney]

I was more thinking about,to see/spy on your competitors and see the keywords that give them the best conversions...
If you are a T shirt website in London so you will know very easy who is your competitors,
and if you can know the key that work for them, like if they working on 5 same keywords for the last 1 year so these keys probably work for them.
This is more or less what i was thinking...

Thank you guys