How to rank well on 2 keywords - 2 separate pages or 1 combined page

[Mylan-GDM]

Hi,

I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is:  What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages)

I would be so greatful for your advice!!

Kind regards,

Jeanette

[Linda-Vassily]

Web MD which ranks at the top for both dog allergies and cat allergies (the plural form seems to be more popular) has them on separate pages. The content on the pages is similar, but not identical. (For example only the cat page talks about allergic symptoms from being licked or scratched.)

[WhiteboardCreations]

Jeanette,
You'd want to create 2 separate pages around those keywords as someone who is a cat lover looking up info about cat allergies will want a crystal clear, very relevant answer or solution for their cat. Same for a dog lover/owner. When you create 2 pages, just be mindful that your content will need to remain 100% unique (hint: write the content and submit through Copyscape.com to check uniqueness). You can make your secondary keywords the plural variation which will add some more relevance to the pages.

Target your content for what are some allergies most recognized, the signs & symptoms, the treatments, the potential meds that help, etc.... Create a lot of good solid content and section it out appropriately including some paragraphs, bullet points, call to actions and you will have more success than just putting it all on 1 page.

Next, write content around those subjects for both cats and dogs as blog articles or social media posts or guest posts and link it all back to those pages for relevance.

All the best!
An avid dog lover and internet marketer

[Jonathan_Hatton]

I would have to agree with Whiteboard creations here. Create two seperate pages and ensure all the content is unique. This would be a lot better that targeting two keywords on one page in my opinion.

[carlod]

Hey,

Whiteboard is on the money. Having two separate pages will also allow you to deliver some useful and unique media content (photos and video) specific to cats and dogs, which will help you make the most out of the traffic you will be driving for those keywords.

Hope that helps!

Carlo

[Mylan-GDM]

Hi everyone,

Thank you so much for your advice. I really appreciate your feedback and that you have taken your time to answer. 
So, 2 separate pages it will be then!

Kind regards,

Jeanette