Huge Google Dance For Some Rankings. What Gives?

[sbrault74]

I've got a relatively new website (launched at the beginning of June 2013). For some keywords I'm targeting, it first ranked around page 15. It made huge jumps to finally rank on page 2 or 3. Since then, it goes back to page 15 and then back to page 3. It does this every now and then.

Any ideas?

[CAndrew14.]

What's the URL/keyword you're targeting? Impossible to answer without more details!

[jesse-landry]

Are you de-personalizing your Google results everytime you search?

[dseckler]

How do you de-personalize the results?

[sbrault74]

I'm always disconnected from my Google account, the cache is cleared and I'm using a VPN to test from different countries. I know Google still has ways to identify me but that's the best I can do I think.

[jesse-landry]

You could maybe do a little better although that's pretty good.

In an effort to answer both of the above questions without re-typing everything I already typed on the subject, please refer to this thread for great de-personalization tips: http://moz.com/community/q/moz-keyword-ranking-report

[mbulox]

I use Chrome in "incognito mode", it works okay.

Cheers

[sbrault74]

Ok I de-personalized the results and found the same rankings.

Using Google.ca and a connexion from Canada (no VPN, I'm actually in Canada), my website is ranked in position 21. Using a VPN connexion from Los Angeles, the website is ranking in position 154 for the same keyword on Google.com

Here's an example of a keyword for which my website is going up and down Google's search results:

Keyword: bluehost review
Page: http://www.webhostinghero.com/reviews/bluehost/

[sbrault74]

It seems now the page is sitting comfortably in position 113