Retargeting Platforms for B2B

[sftravel]

I am interested in the community's recommendations on the best options for b2b advertising retargeting providers.  I've seen some lists from earlier in 2012, but this is an ever-evolving space.

Thanks!!!

[BrightHealth]

If using straight AdWords retargeting is out of question, I would recommend looking into DataXu or Media Math. Both have been good partners for me in the past. I would stay away from AdRoll or other similar partners that primarily use Facebook for retargeting for your situation. If possible, use dynamic retargeting to deploy the most relevant ads to the users.

[john4math]

To add to SpyderTrap's answer, within Adroll you can choose to retarget through Facebook.  It's very clear in the interface and with your reps whether you're doing Facebook retargeting or standard display retargeting.  Adroll supports dynamic retargeting, so you can retarget people based on pages or actions they've done on your site, using display OR Facebook retargeting.

The reps at Adroll are the best I've worked with across any vendor, and I'd highly recommend them.