New domain name, better to put the activity in the domain ?

[AymanH]

Hello,

I'm working on a new dance school website. They already have their domain name .ae but the .com is not available.

I was wondering in this case how could it would be to work on a domain like name-dance-school.com instead of name.ae

In thie case .ae is very good as they just work on the uae. But I think that name-dance-school will definitely help them to rank better.

Has anyone ever face this situation ?

Best regards.

[DennisSeymour]

That could just be part of your strategy. Just buy the domain and create another site for it, both of them rank, you win

Anyway, if it's just local, then that is fine. If you plan to build the brand globally eventually, then it's best to start with a brandname domain. Since it's not available, something that would be short rather than using dashes (-) will be better for recall and trust.

[AymanH]

Hello,

I do not think both website would be a good ideas, as we could not provide content for both. But we'll definitely buy all similar domains.

As my [companyname].com is not available not really sure about the best strategy.

Furthermore I would prefer rather to do not have to change the domain later.

name-danceschool or dancecompany would be a good option u think ?

[IM_Learner]

My experience tells me that using hyphens (-) in domain names doesn't go well with the users. Even a single hyphen in the domain name is quite frustrating. Think as a user - would you like to type a lengthy domain name with multiple hyphens? Users might perceive it as a spammy domain.

It is better to use short domain names that are easy to remember. If you have run out of options and a long name is the only choice then avoid hyphens (-). Moreover, having a domain name same as the business name or kind of work is just one of the factors.

Regards