Track conversions in Google-Play and iTunes
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Hi guys,
I decided to start mobile ad campaign in Facebook but I cannot quite figure out how to track downloads that are coming from Facebook in iTunes and Google Play. Is there some way to see how many people from Facebook have downloaded my app in those stores?
I advertise my app in many places, so cannot be sure that the new downloads are coming directly from Facebook.Many thanks
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We're just in the process of getting our first iPad app live, so I don't have experience with this yet, but will a month from now. It didn't look like Facebook had app download tracking when I created an app download ad, but when I wrote in to them, their support told me they have their own Facebook SDK that should allow for this. We've integrated the Adwords SDK into our app to track downloads from Adwords. We're also setting up the Google Analytics SDK, but I don't really know what to expect in terms of referral data (if any).
Also, back at WWDC, I heard Apple hinted at more advanced analytics coming soon to the app store, so I'm hoping that'll include some interesting things like referral and download data.
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app download tracking is a crazy ride be ready to work
for facebook - install their SDK and you are good.
with adwords it gets tricky. if you are tracking just installs on Google play no need to do anything - conversion data will come (Two Google products, that is easy)
for IOS you are required to install the SDK (see here https://developers.google.com/app-conversion-tracking/)
if you are looking to measure inapp events and more I suggest using Google Analytic SDK - start here https://support.google.com/analytics/answer/2568871?hl=en
enjoy