The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Is the Authority of Individual Pages Diluted When You Add New Pages?

    Is the Authority of Individual Pages Diluted When You Add New Pages?

    Technical SEO Issues
    5 5 281
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Charlessipe
      Charlessipe last edited by

      I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages?

      Do you worry that adding more pages will hurt pages that were previously published?

      1 Reply Last reply Reply Quote 0
      • redfishking
        redfishking last edited by

        Well, with more pages you will have more opportunities to go after different keywords and offer new original content. As long as the content isn't duplicate or spammy, I can't imagine you would be hurt for simply expanding your website. Even if you added a bunch of internal links to your new pages, as long as your pages still look natural it shouldn't be a problem.

        1 Reply Last reply Reply Quote 0
        • Francisco_Meza
          Francisco_Meza last edited by

          I wouldn't worry about adding 100 new pages. Go for it. You also have to think about the opportunity cost of not creating the additional 100 pages. You will probably be missing out on something. With that said, make sure that you are creating high quality pages because it helps your domain overall. And remember this is for the long-term. Whenever I launch a new page, it gets to the 2nd page fast. Within the next 6 months to 1 year it's normally on the 1st page.

          1 Reply Last reply Reply Quote 0
          • Doc_Sheldon
            Doc_Sheldon last edited by

            Charles, I wouldn't be too concerned about this. Assuming you're adding pages with quality content, the value they add to the site should outweigh any dilution effect, if any exists. To be a little safer, though, rather than adding 100 pages to a 100 page site in one go, can you phase them in gradually? That big a jump all at once could conceivably cause a temporary drop of the existing pages, I suppose, although I would expect any drop to be short term, with an overall gain once the new pages are picked up.

            1 Reply Last reply Reply Quote 0
            • EastEssence22
              EastEssence22 last edited by

              Authority or No of pages or all other factors are secondary.
              What is more important is assessment of our goals.
              Why do our website exist?
              How rich content we are building? Are we sounding like subject matter expert?
              Answers for these questions are more important than one page or many page? 
              Page rank, Page authority, Domain Authority these all are metrics as far as we are thinking about google ranking.
              Ultimately one page or many pages we are building website for human being.
              First purpose and then analysis. Reverse is not possible.

              SAMEER

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post
              • Domain Authority vs. Page Authority: What’s More Important?
                gogoanimetp
                gogoanimetp
                0
                5
                100

              • New site: More pages for usability, or fewer more detailed pages for greater domain authority flow?
                MonicaOConnor
                MonicaOConnor
                1
                4
                94

              • Page for page 301 redirects from old server to new server
                cindyt-17038
                cindyt-17038
                0
                5
                398

              • Big page of clients - links to individual client pages with light content - not sure if canonical or no-follow - HELP
                SEO_Promenade
                SEO_Promenade
                0
                11
                142

              • Page authority old and new website
                stepsstones
                stepsstones
                0
                8
                215

              • Why is the Page Authority of my product pages so low?
                Francisco_Meza
                Francisco_Meza
                0
                5
                1.6k

              • Splitting Page Authority with two URLs for the same page.
                JoaoPdaCosta-WBR
                JoaoPdaCosta-WBR
                0
                7
                434

              • New Domain Page 7 Google but Page 1 Bing & Yahoo
                TrevorJones
                TrevorJones
                0
                5
                580

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy