Accuracy of search volume for keyword planner v old keyword tool?

[zeepartner]

Cool, will do. Thanks Dan!

[SmartWebPros]

I'm seeing the same thing.

From what I see in the Google Blog, that sends you to here: https://support.google.com/adwords/answer/3141229

Local monthly searches and global monthly searches: These two columns have been replaced by the "Average monthly searches" column, simplifying the search volume data you can get. The average monthly search volume is specific to your targeting settings, and you can get data for an entire country or individual cities and regions within a country. Note that you can still get global monthly search data by targeting all locations.

But based on past numbers, this is not an average at all. "Flooring London Ontario" should have the same local and global searches... Yet, it went from 1300 (Keyword Tool) to 210 (Keyword Planner) local monthly searches.

Keep us updated on anything you find! This would make a great Blog Post for someone who has the time to do a proper investigation

[evolvingSEO]

Thanks so much for that link Jeff!! Had no idea it was there. Will definitely be sharing.

[SnapComms]

Hi all,

Thanks for all the responses. I'm wondering whether adwords used to default to showing Google + Search partner results before where as now you have to select this option (otherwise the default is just Google).  It could account for the differences perhaps?

Sarah

[SnapComms]

Nope - just checked that - not it

[SnapComms]

And more...

If you hover over the ? icon next to the results for average monthly search volume you see this text: "The average number of times people have searched for this exact keyword based on the targeting settings that you've selected. "

The keyword here is "exact" - Does this mean the default is exact match and we no longer have control over this?

[evolvingSEO]

I am honestly not 100% sure at this point. I see the option to select broad, phrase or exact via a tiny little icon in the top right, however I am not convinced as to how well this is working. But the option is there, so you must be able to choose still. The default may be exact match, but you can still switch (whereas before default was broad match).

[danatanseo]

Hi all,

Because I needed to educate myself on how to get the most out of the new Keyword Planner versus the old Keyword Tool, I wrote a blog post last week on the subject located here:

http://www.danatanseo.com/2013/07/google-keyword-planner-vs-keyword-tool.html

Dan, you are correct the new default is exact match, while the old was broad, and yes, now you can toggle between "exact" "phrase" and "broad" with one major caveat, these are based on your specific Adwords account targeting settings. So for example, in my case, we target only the USA, so now my results when researching are only the USA....which may not be appropriate at all if I am doing research for a client that targets more that just the US. I'm sure you can see how that could pose some significant problems for accurately targeting high-opportunity keywords for other countries.

As Jeff says below, yes, you can still get global monthly search volume by targeting all locations. For me, the only way to reasonably do this without fear of totally screwing up the settings on my existing Adwords campaigns is to open a completely separate Adwords account just so I can do research. Yuck!

Fortunately, there are some alternatives to the old Google Keywords Tool:  Wordstream's Keyword Tool, UberSuggest, SEMRush, SEOBook's Keyword Tool

Larry Kim has also written a good post on the differences between the old and new Keywords Tool/Planner....but it's a little daunting (IMHO), so read it first thing in the morning when you are wide awake with a fresh coffee at your side.

Hope this helps guys!

P.S. The other thing that really sucks is you can no longer check a box next to specific keywords and export just those. You now have to export the entire list and filter through them in Excel. This drives me nuts!

[evolvingSEO]

Wow Dana - super helpful thanks so much for chiming in!

[danatanseo]

You're welcome Dan! I just noticed there is also a post in YouMoz on the subject:

http://moz.com/ugc/the-new-adwords-keyword-planner-your-keyword-research-process