Feedback on this site

[Atomicx]

Can I get some feedback on this site's seo efforts? I would like to know what they are doing right and what can be improved, especially the ones under the Locations menu.

Link

[asmedia]

Hi there,

Just clicked the site and as it loaded up I saw the floating water effect, lose it quick and fast .

The page Disaster Restoration | Disaster Resto... got an overall PageSpeed Score of 46 (out of 100).

If you did hired some seo guys my suggestion is to lose them as well, and do your research properly before hiring someone

[kchandler]

Noah it looks like you are heading down the right track:

• Your site is indexed in Google/Yahoo (24 pages which seems like all pages)
• You have a great diversity in your anchor text
• Your domain authority is low but if it is a new site it should not be surprising
• All of your content is in search engine crawlable content types, including the navigation
• You have a properly formatted robots and XML sitemap

My suggestion is find a way to keep your content fresh moving forward. Perhaps like a blog or articles section on your website where you can begin targeting longer tailed content themes. Also, keep working on your outreach especially on social. Perhaps offer a social referral bonus for customers who refer a friend on a social network?

Keep up the good work!

• Kyle

[kchandler]

Good point on the title tag, definitely want to make them read more organically and natural. Perhaps instead something like: Disaster Restoration Experts > Serving Ohio and Indiana.

[asmedia]

The way I see it, if they started building links and left the site as it is it's really no point, as on-page optimization is the starting point of any website

[kchandler]

I agree... essentially if they would like to rank they would have to work on the content (both targeting and freshness), building additional links, and increasing social mentions and presence.

[EGOL]

Just from a quick look.

Duplicate content on multiple domains. see here

I would rewrite many of the title tags to target local search terms  <title>Sump Pump Repair | Sump Pump Problems |title>          I would instead write something like this...  <tltle>Sump Pump Repair: One Hour Response in Cleveland and work "problems" into the content.  When people have a sump pump problem they want you there FAST. </tltle>

Really thin content on some of these pages...  http://environmentaldisasterservices.com/mold-testing/

If this was my site I would have a LOT more content.  A LOT more.   I would write articles about the types of problems that are specific to the areas that you serve.  These would be informative articles.  Not chest pounding marketing with the company name or "our team" used twice in every sentence.   This would be very similar to "local news" (but evergreen topics).

Saturate the SERPs.  Show your expertise.

[Atomicx]

They have local pages for their major services and the other pages are just a general company overview.

http://environmentaldisasterservices.com/mold-removal-cincinnati/

Can't really target cincinnati or something on that sump pump page as they serve so many different cities and states. Would probably be adding a paragraph or so to the water damage page for each city for things like sump pump and other smaller services.

[InMarketingWeTrust]

From a design perspective, It was mentioned before to remove the water. Moving backgrounds very rarely help a website. Particularly if they repeat like this one does. Replacing that with just a light blue background or some light transparent water will make your website a lot more aesthetically pleasing to visitors.

The repeated image of the flooded house is not required either. Either remove it from the bottom half of the page, or from the changing 6 images from the top.

You also have a fair amount of information on your home page. It makes it quite cluttered and often an overwhelming overload of information to your customers. Change it to smaller links with more information and remove the unnecessary extras. For example, Certifications can be moved down to a link next to Contact and Private Policy down the bottom. It doesn't need to be on every page.

While the home page is very busy, there is a contrast of a lot of white space on others.

Best of luck with your business!