Auto Complete misspells our brand. Can we do anything about it?

[AxialDev]

Howdy!

Let's say our French client's name is "Something Réseau".

When we type in "Something" in Google, we're suggested "Something Réso" which sounds the same but is incorrect.

In the past year, the correct name has sent +21,000 branded keywords visits, whereas the incorrect has sent shy of 800. The brand is not new.

Anything we can do about it? Thanks!

[jesse-landry]

3% of your visits are coming off a misspelled brand name? That's nothing. I wouldn't worry about it.

Especially if the misspelling is still leading them to your site first and foremost.

I think most brands deal with this. Between spelling confusion and typos, Google has a rich history of trying to decipher what people are looking for and getting them to the right site. I'd say 3% is a good number and move on.

[Kara.Wallace]

Lynn Powers from Google says, "Google autocomplete is algorithmically determined. As you type, Google's algorithm predicts and displays search queries based on other users' search activities. In addition, if you're signed in to your Google Account and have Web History enabled, you may see search queries from relevant searches that you've done in the past. All of the predicted queries that are shown in the drop-down list have been typed previously by Google users. Predicted queries are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. The autocomplete data is updated frequently to offer fresh and rising search queries."

More or less stating that your client needs to become more popular and people spell their name correctly ; )

Here is a bit of strategy from Internet Marketing Ninjas on How to Prevent Google from Thinking Your Name is a Misspelling?

Hope this helps.

Mike

[AxialDev]

That is one bad predictive model then Thanks for the answer.