Recent Google Link Scheme Updated ? What's Your Reaction against Link Building, Link Exchanging ?

[Esaky]

Many Bloggers and Webmasters are upset over this !
Recent Google Link Scheme Updated ? What's Your Reaction against Link Building, Link Exchanging ?

https://support.google.com/webmasters/answer/66356?hl=en

What will you Do, if we are good at traffic to our blog and advertiser link will be no-follow - will they accept it ! and guest post also.

They need a do-follow link back to their blog or website they hired for !

[BBI_Brandboost]

Personally, I am a fan of Google's recent changes. Too many people were being employed to just spam links into everything rather then provide to help provide a good service. The more SEO/inbound marketing/whatever we are calling it today moves away from manipulation and further into a genuine facet of marketing the happier I am. SEO had a had reputation and in many cases rightly so.

As for what I intend to do, same as I have always been doing really. Trying to create a genuinely useful service for the clients of the web site, researching their needs and what they are/should be looking for when they find the site, trying to write good useful content that they find interesting in the hope that they will link back to me, without doing any real work, oh and finding people already writing on similar subjects to interact with on their sites.

I just hope Google actually enforces these guidelines fairly strictly for once as some of the sites that beat my efforts on certain keywords are still ridiculously spammy, which is quite disheartening!

[Esaky]

This post is deleted!

[William.Lau]

I partially agree with this.

The company I work for gets featured in lots of authoritative sites like MSN, Yahoo, NYTimes and etc. The problem here is that we get natural optimized anchor text and a lot of the times there are content partnerships with these sites where the same article is republished on their network.

So now you have 5-10 authoritative sites using the same article and followed anchor text AND you have 100 other low quality syndication sites/scrappers using the same article. This is all natural and part of how the business works in online publication. So penalizing this type of natural anchor text will become a problem in general if Google doesn't find the right way to classify this.

In no way, shape, or form are we trying to spam our anchor text, everything is natural. So this sucks a bit.

I'd be interested in hearing what others have to say about this.

[Everett]

Sri you "should" rel nofollow advertising links. It is as simple as that. If the "advertiser" says they won't pay if it is nofollowed then they didn't want advertising, they wanted to buy a link - which is against Google's webmaster guidelines. I'm not judging one way or another or saying anything about whitehat vs grayhat vs blackhat vs anything else. All I'm saying is a link that has been paid for, and passes pagerank, is technically against Google's guidelines. If you and your clients each go into the agreement knowing this and understanding the risk then that is up to you.