Location specific services pages

[carlod]

Hi guys,

I'm working with a client who would has offices in two cities in Australia, and they provide a certain service to both cities. They would like to rank for keyword phrase for the service for both cities.

E.g. Window Cleaning Brisbane, Window Cleaning Darwin.

I strongly believe in focusing on relevance and visitor experience first, rather than ham-fistedly trying to rank for those phrases. Having said that, I'm thinking of creating two pages for those phrases as a sub-page to the service itself, with the title of those pages containing the geographically specific phrases. E.g.:

• Window Cleaning
• -->Window Cleaning Brisbane
• -->Window Cleaning Darwin

The pages would highlight the 'reach' of the service in the two cities, as well as some specific information such as the history of both offices, any distinctions between the services provided, the teams at both locations, and so forth.

I feel that although this seems like a valid reason for doing this, I may be overlooking something.

What do you guys think?

[JBidigital]

I see no harm in doing this as long as the content on both the pages is different and relevant to the type of audiences in both the target locations.

[KarlBantleman]

It's all about relevance so as long as the is a purpose to each page then there is no harm in creating a page for each city. Make sure you do your Google Places listings for both (if there is an office for each) as well as that will give you some extra visibility. As David said, just be careful with the content to make sure it is completely different for each page.

[AymanH]

Hello !

David and Karl are right on it. I would personally work on a unique website. You can get specific pages per cites (as long as it's not the same with just different names) or you can make some blog post focus on each city problematic

Good luck !

[MiriamEllis]

Hi Carlo,

This is just fine. What you are doing is creating a type of content typically referred to as city landing pages. It sounds like this may be a bit of new concept to you, so I would like to share a guide with you that I wrote a few months back that digs deeply into this topic and has received quite a bit of positive feedback in the Local SEO sphere:

The Nitty Gritty of City Landing Pages

I hope you will find this helpful as you brainstorm the types of content you can develop in scenarios like this one. Best of luck!

[AymanH]

Nice article ! But if I'm right a "Landing City Page" Is a page where you

• Write down all your info linked to the locality (phone, adress)
• Write down a new content link to the service
• Display it in a blog or other place where you can give more local information

Am i right ?