Charity links
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Quick question - Are links on charity websites with a small mention about what your company does good links to go for?
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Are these links relevant for your customers? Are related to your industry? If yes, then go for it, if it is just for link building purposes and there is no benefit for customers or they are not relevant, I'd suggest you not to.
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I agree, though I suspect I might have a looser interpretation of if it's relevant or useful. In general terms, if they're fairly solid charities, then the links can be decent.
I'd add to this that if the business is geographically focused, then there's benefit and relevance in building links and goodwill (online and off) by partnering with local charities. We've had a lot of success with this, especially in more closely-knit areas.