Control Over SERPs

[TQContent]

I launched a content branch of over 1200 guides for my company's website one year ago.  This content branch now receives 180,000 visits per month.  Unfortunately, my company has needed to cut back on several of the vertical services that it offers. As a result, many of the top article search results accounting for the majority of the traffic to this branch are now obsolete.

Are there any feasible ways to shift the authority of these obsolete top rated pages (located in the top 20 results) to other articles that cover services that we still do offer?  For reference, please see the attached image containing an overview of the top 20x results accounting for 40% of all traffic to this content branch.

Green are still valid content and but all other colors are not.  Does anyone have suggestions for moving more green articles up and into the top 20x results while pushing the other ones down without loosing out on overall site traffic?

Appreciate any and all feedback!  Thanks!!!

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[MoosaHemani]

Ok, the pages that are obsolete for your company should be 301 redirected to the pages that still contain importance for your company. This will not only redirect the visitor’s to the pages that are valid for you but also shift the link juice (authority) for your business.

Due to the Increase in authority valid pages (guides) will more likely to get better visibility in Google!

Hope this helps!

[BlueprintMarketing]

I agree 100% with Moosa

what he is has described is exactly what you need to do.

You might want to argue with your boss little bit about the reduction ROI however 301 redirecting is the correct way to go about saving your site.

Sincerely,

Thomas