Researching where your brand is mentioned in Social Media

[Nightwing]

Greetings from Hot & sweaty Wetherby

Ok imagine you want to launcg a socaila media campiagn for a client but before you jump into creating a facebook business page you decide to do some research first ie youw want to know if & where you brand is being discussed. So my question is:

"What social media tool can you use to identify which social media platforms (Twitter, Facebook etc) is being used to discuss a brand"

Thanks in advance,
David

[Kara.Wallace]

Hi David,

I am actually in the same process, except in-house. I am currently looking at:

• SocialBro
• Mention
• Vocus (mainly bc we are already using this for other PR)
• Sprout Social

In my opinion, Mention and Sprout Social are definitely the best out of the 4 I listed. They are extremely easy to use and configure.

Both have free trials, which I'd recommend you check out to make sure that it suites your needs.

If I had to pick, I'd probably choose Social Sprout (and I "think" Moz actually uses Social Sprout come to think of what I heard previously). It gives you great information and the weekly summary reports are pretty awesome.

I'd recommend a trial before jumping into anything. Or do what I did... set up 4 trials at the same time and compare your findings across the different software.

Hope this helps.

Good luck,

Mike

[Carla_Dawson]

Hootesuite is another option. They have a free trial version.

[Nightwing]

Thank you for all your replies, now i a actually do some research before jumping in!
Grazie tanto,
David

[Nightwing]

Ive Just jumped through the subscription hoops for both Hootsuite &  Sprout Social. Ive noticed they just ask for 1 account to monitor but i want to research another clients social chatter. So my question is:

"Do you have to pay extra to monitor say three brands?"
Grazie

[Kara.Wallace]

If you an agency and can allow Sprout Social to access their social profiles, then you can just setup another group under Settings > Users & Groups. But grouping is only available in Standard, Deluxe, and Premium plans.

If you do not have access to social profiles, you "could" just add the other three brand names to your keywords and it would essentially search for your initial brand + the three others. The reporting may get a little messy, but you could easily filter things out by checking/un-checking the keyword(s).

Mike