How should i optimize this page

[ClaireH-184886]

Hi, i am having major problems in optimizing this page as it is a magazine site. On normal sites i have no problem in optimizing the page to get the correct keywords to come up in the search engines but since the upgrade and also because it is a magazine site, i am having problems on how i should do this.

my site is www.in2town.co.uk and i am trying to optimize the page for the following keywords

lifestyle magazine

online magazine

lifestyle news

Life and Style articles

healthy lifestyle

i am trying to make sure that google knows what the magazine is about, as i know have dropped down the rankings since the upgrade and for lifestyle magazine we were number one in google for such a long time but now we are on page 9 and this is our home page. we are seeing sites that have hardly any content ranking above us for this keyword

i have a small intro which i have just put in the past few days at the top and we have a welcome in the middle which is here.

Welcome to In2town Lifestyle Magazine

Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals.

By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world.

We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us.

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but i would like to get rid of that section as i am going to put the latest articles there. any advice on how to sort this mess out would be great

[MatthewBarby]

Hi Tim,

What I would recommend is to have an intro paragraph, like you've said, on the page in one way or another. This could be in the footer if you have nowhere else (however, I would get rid of those spammy location names that are currently there). Try to get a couple of hundred words if you can (but this isn't always the case.

I'd also have a look at your internal linking to see if you can link back to your homepage with your keywords within the deeper articles within the site. I wrote a full guide on on-page optimisation that you might find useful - http://www.wowinternet.co.uk/blog/on-page-optimisation-with-a-view-to-the-off-page-seo/

I'd also revise your current title tag on the homepage to get some more keywords in there.

Having said all of this, it isn't always possible to optimise the homepage of a site with lots of the keywords so I would place a lot more of your focus towards building relevant links to the site. Get a load of social signals pointing to the articles and, where possible, have some exact match anchor links going to the homepage from relevant websites.

Hope this helps.

[ClaireH-184886]

thank you for this. i will have a read of your link now. can you let me know where you would recommend to put an intro paragraph. do you feel i should move the below from where they are now and try and put them under my menu

Welcome to In2town Lifestyle Magazine

Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals.

By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world.

We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us.

xxxxxxx

i was taught to get the intro to the site near to the top as possible so google sees it within the first 200 words, not sure if this is still the case or not and if so then if i put the intro on the footer would this be bad for seo or do you feel it would be great here as i would have more room.

also what words do you think i should put in the titlemany thanks for this

[MatthewBarby]

I would go with a title like this:

In2Town: Online Lifestyle Magazine - Health, Lifestyle and Style News

Reads a bit better (which will help CTR) and you are getting all of your keywords within it.

Regarding the intro content, yes, content above the fold is much better and I would probably advise that you place it just below the navigation menu. I only mentioned the footer area in case that wasn't a viable option from a user experience point of view.

Matt

[ClaireH-184886]

thanks for this, i have put it under the menu but not sure if it looks silly or not. have replaced the intro which was in the middle of the column with the story of the day which i will change around four times a day.

if i change this story four times a day instead of once a day would it help with google crawling my site more often. for some reason it is only according to cache visiting my site around every four days.

i use to find that if we published an article it would be in google within 24 hours or less, a lot of the times less but now it is taking around four days since we done the upgrade