How to setup campaign

[SirMax]

Is it better to specify www.site.com or *site.com for SEO Moz campaign?

assuming that

I do not have any subdomains except www,

in the Web Master tools I have selected preferred address as www.site.com

and I have redirect in my .htaccess from site.com to www.site.com

The reason I am asking is because I see different SeoMoz trust and other stats for root domain and www subdomain. I would think they should be the same, given the fact that I only use www?

[ThompsonPaul]

Since you say you have no other subdomains on the site you want to include in the campaign, you will want to specify the www version.

The non-www version could be showing different stats for a number of reasons. Perhaps the SEOMoz crawler first crawled it before the redirect was put in place? Those kinds of updates aren't' instantaneous and not really anything to worry about. You'll likely find they eventually even out.

Just make certain that the htaccess redirect is working as expected and is using a 301 not a 302. (use a header checker to be certain)

Paul