How to get head office address appear on SERPS under brand serps?

[Rubix]

Hi all,

We have different offices in UK in different cities. Until last month our main office was appearing on Google results but lately i noticed that our other office is appearing on serps when i search with brand name.

We have 3 addresses registered with Google Places. Any ideas how we can get head office to appear on serps under our brand name?

Thanks

[Gijsbert]

doesn't that depend on the search? The most relevant places address will appear for that search.

[MiriamEllis]

Hi Sida,

Just to be sure, are you saying that your company has 3 different public-facing offices to which customers come to do business? Yes? And that now you are seeing the office that isn't your official headquarters showing up with your brand name search, but are seeing one of the other 2 offices?

When performing your search, are you searching on a device based in the same city as your home office, or are you located nearer to one of the other 2 offices?

How do the + Local pages of the 3 offices compare in terms of reviews? Could one of the secondary offices have more reviews that the home office, perhaps?

How about citation building? Could you have accidentally built more citations for one of the locations other than the home office location?

How about on the website? How are you listing the 3 offices? Is there anything to indicate that 1 of the 3 locations is more important or official than the other 2, or have they all been given equal treatment?

Please, provide as much detail as you can.

[Rubix]

That's what i thought but I haven't changed my location and i supposed to see the results that i was seeing before but for some reason something happened and it changed

[Rubix]

Hi Miriam,

First question is yes, we have 3 offices in different cities so they are not close to each other at all. Manchester, London and Bromley offices. I was seeing Bromley headoffice before on serps and now i see Manchester office address.

If it gives me the result based on my location, I am based in headoffice and on my search results i was seeing headoffice address on serps as it is the closest one. Plus, we promote mainly headoffice not Manchester office.

All locations registered with Google places. Head office have 2 feedback and others none.

On the website, it's mixed, Manchester office is listed on 3 row.

I've just checked the traffic and I noticed that the one lately started to show up on results started to rank well on Google and gets more traffic than other office pages.  Could it be reason? I just can't think anything else.

Appreciate you help,

Thanks

[MiriamEllis]

Hi Sida,

Thank you for the additional details. So, you are saying that despite the fact that you are searching from Bromley (where your head office is) you are being shown the Manchester office for a plain branded search. If this is the case, then yes, Google is for some reason favoring that Manchester location beyond the effects of localization. Normally, Google would be showing you the office closest to you (the Bromley one), so, something is going on here. Traffic could be part of it, but I suspect there may be more to it than this.

Unfortunately, at this time, Google does not offer the ability to set a preferred office location (wouldn't that be nice?). Everything is going to be handled by the algo, so whether it's authority or distance or what have you, Google has decided that your Manchester office is more relevant. This being the case, since you cannot alter the distance aspect, your only path would be to try to improve the authority of the main office. See, above, my original comments about on-page optimization, citations and reviews. If you could gear your work towards making the Bromley office surpass the other 2 locations in these areas, it might work.

I was looking at a similar but not identical issue at the Google and Your Business Forum in which a secondary office was 'outranking' the main office, but in that case, the secondary office wasn't actually staffed and should not have been created in the first place. See (http://productforums.google.com/forum/#!searchin/business/main$20location/business/kpVehQBlqqY/G8DgE_pQmysJ) . In that case, a Google MapMaker RER helped the business owner get rid of the secondary listing.

Here's another one that's pretty similar to what you've described. In it, you will see the Mapmaker RER giving you basically the same advice I am about increasing the authority of the main location: http://productforums.google.com/forum/#!searchin/business/main$20location/business/Bov09hyd1LM/AuIjdGSy_YYJ

Beyond this, Sida, I would suggest that you consider hiring a top Local SEO in your country to consult one-on-one with you if the issue persists and is causing genuine problems for the company. You need to be able to share the complete details of your unique business and have someone assess your situation to see if there is room for improvement and hope of change. I'm having to speak in generalities because I'm not actually auditing your specific company, but someone you hire will be able to look at the fine details of the whole picture. I do hope what I've pointed out at least gets you thinking along helpful lines.

[Rubix]

Thanks Miriam,  These examples are very helpful. I understand there isn't any straightforward answer so I'll test a few things to bring back to head office address on top.

Thank you so much for help, i really appreciated.

[MiriamEllis]

My pleasure, Sida, and good luck!