Website URL change-

[Muna]

This post is deleted!

[trainSEM]

Changing URLs in itself is unlikely to improve the ranking for the words you put in the new URL. You are more likely to lose visibility for the current URLs if they are ranking, at least briefly. Hence, you shouldn't change URLs entirely for SEO purposes.

How you change the URL depends on the platform - some will let you edit the URL and others will inherit it from the H1 or Title tag.

[Muna]

Thank you Ash for the reply. But my current url is not ranking well and I am trying o get it ranked.

[MattJanaway]

Can I be frank? If so, please read on...

Problem 1 - The content of the page you want to change is duplicated all over the web. Here is one example: http://orleansmarketing.com/internet-marketing/search-engine-optimization/

Problem 2 - The strength of that page on your site is not too great. One decent metric to use is SEOMoz's PA. Yours is 20. Position number 1 page has a PA of 38. This indicates one of two things; their site is much stronger than yours or their internal link architecture is better than yours - or both. A higher DA or PA doesn't always mean it will rank better. It does mean however that the site is stronger which means it has a better chance of ranking.

Problem 3 - You have no links pointing to this page from external websites. You only have pages from within your own site linking to it. What makes this even worse is that the anchor text internally for the link to this page are mainly "search engine optimisation" and "read more". These internal anchor text links tell Google what the page is so they think your SEO Dubai page is not too relevant for the search term "SEO Dubai",

Problem 4 - the content on that page looks very generic and almost pointless. It doesn't tell people about SEO, it doesn't tell them why to choose you, it doesn't tell them what success story's you have had and what you did to succeed, it doesn't tell them what you do and why you do it. There are plenty of things you can add to that page to make it actually mean something instead of just tell them "what SEO is". Try talking about the keyword research you will undertake and why you do it. Try talking about why certain keywords will give them a better quality of visitors that might be more likely to turn into leads or sales...

Problem 5 - this might seem trivial but there are a couple of little issues on the page. It has more than one H1 header for instance. It might be worth running the URL through Moz's page grader tool: http://pro.moz.com/tools/on-page-keyword-optimization

If you change the URL it may well help a little. Just ensure that you remember to 301 redirect the old URL to the new one. You should also look at creating some good and unique content on that page. Maybe add a video too. This will help visitors stay on the site longer and add some trust factors... Both of these will help your site rank, along with hundreds of other metrics which all added together can make a big difference but picking only a few of these metrics will barely seem worthwhile. Gone are the days of just doing a few things and expecting to rank.

Sorry if that sounded blunt and scary. Unfortunately I think you needed to know these points. I could have actually gone on for a few more points but I think that should give you enough to go on.

We all have to learn somewhere and you are in the best place to learn. Stick around, you won't be disappointed. Be prepared to read. Be prepared to test. Be prepared to change your attitude towards what is the right thing to do. I personally wouldn't offer an SEO service to clients unless I already knew the answer to your question so just asking this question leads me to wonder whether it would be ethical to offer an SEO service without actually really understanding SEO. Again, I don't mean that to be negative. I think you need to put your mind to work and instead of trying to get a page to rank so you can sell an SEO service, learn about why things rank and learn about ranking metrics. That way, when you do get a client you can give them a better service.

[Muna]

Thanks Matt.  I values your answers. We used to outsource the SEO work and now we are in the learning process so the we can do it internally and I would like to hear more from you.

[KeriMorgret]

If you're new to this, reading the Beginner's Guide to SEO at http://moz.com/beginners-guide-to-seo can also help with your learning process.

[Muna]

I did Keri..Thanks..I like to know about advanced SEO and off page optimization. Could you please suggest some article for the same

[MattJanaway]

There isn't one conclusive article for advanced SEO as the topic is huge. I wrote a little post on the best blogs to visit to pick things up:

http://mattjanaway.co.uk/the-best-seo-blogs/