How can I track traffic source for each user?
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We received an enquiry on one of our landing pages and I am trying to track down where that user come from? Whether he came from social networks or search engines and if it is from search engine which keywords he used etc.. Does anyone know if there is any way I could see that?
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It depends how many visitors hit that landing page on that day. In Analytics if you drill down Content >> Landing Page to the page in question then Secondary Dimension select say keyword that may give you a clue.
Otherwise if you have an event set up for the contact from that specific page you can track back to the source.
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Data in analytics is depersonalised so you will not be able to associate behaviour to an individual user, unless as Michael says site usage is low enough for you te be able to spot the single user on your contact pages etc at the time of the contact form submission,
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Thanks Mihael and Tuzzell, i've digged into landing page and queries but it is really hard to spot but i estimate which one it could be.
Thanks again.
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Be aware that for Google Analytics, part of the terms and conditions are that you do not track individual names and information back to a specific user, so be sure to examine the terms and conditions of your analytics software too.
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Hi Sida,
I was running into the same issue, not being able to track the traffic source for any individual lead submission using Google Analytics. We couldn't find any affordable solutions that offered exactly what we were looking for, so we decide to build a lead tracking tool ourselves. Now we can identify the traffic source of each lead as well as update the status of the leads throughout the sales lifecycle, which thus finally enables us to get a much better grasp of the ROI of our marketing campaigns. Our tool is currently completely free, but we will likely add premium plans in the future for users who want extra features. Feel free to check it out at http://convertable.com and let me know if you have any questions or suggestions for how to improve it.
Or if you'd rather simply use your existing form and track leads in Google Analytics, this blog post will show you how to do this with a little bit of coding - http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/
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