Facebook Like button on website: which "URL to Like"? Website or Facebook Page?

[Darioz]

Hello,

I have a question about the Facebook Like Button.

We  we are setting up a Like Button to put on the top page of our website (300 likes)

However, we already have a Facebook Page (1000 likes).

Now, in the set up of the button, we need to decide which "URL to Like" and I really do cannot realize which one is best.

Do you think we should use the url of our website or the url of our Facebook Page? Why?

Thank you in advance  for your help,

Dario

[bronxpad]

My advice is to have a like button and a link to your Facebook page. Most major brands do this. Reason is that the search engines, especially bing take into consideration your social media efforts, also having a bunch of legit likes are like votes from users and show new visitors that your site is respected.

That being said you do want to engage with your visitors on Facebook so having a link to your fb page is recommended.

This way you get the best of both worlds.

Here is a link to a great like and buttons for your site.

http://sharethis.com/

[William.Lau]

The Like Box will work great. At the end of the day you are looking for likes for your page to build relationships with users. Likes on a URL won't necessarily boost rankings but does help give exposure.

My opinion is use tools like the Like Box for the main page or somewhere static while having the "like button" for dynamic URLs to target more unique URLs.

http://developers.facebook.com/docs/reference/plugins/like/