On page SEO Strategy / What pages to use?

[SeaQuatic]

What is the best page to use for targeting your hard to rank keywords?

The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums"

As of right now we have created 3 separate pages for each one of these keyword phrases.

http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums"

http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums"

http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing"

Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.

[Zoolander]

You'd have to have more text on your home page to optimize for all three.  My home page has about 250 words which is the least amount of words for all pages of my site.  As a general summary / introduction without being specific, I think it's harder to get more on home page, especially without making it look contrived or convoluted.  I notice some of your other pages have plenty more text.  I'd say leave it as it is or go for 2 at most perhaps, but not 3 or else you have a real mind-bender to make it look natural.

[MoosaHemani]

Ok, in my previous experience for many websites under different niches, pages that does not contain commercial content tend to contain more links then service pages and for some obvious reasons you can get most results on the home page.

I believe at the end of the day you need this website to produce leads no matter if home page ranked or inner pages (correct me if I am wrong!)

To start I would say your current strategy of creating separate page is fine but here are the following things that I see missing on your website.

1. More content should be needed on the targeted pages
2. Images should be light and properly optimized
3. Be careful about over optimization
4. Leads form is missing on the targeted service pages
5. Non-Commercial pages do not exist... I believe having a blog is necessary for grabbing quality links as well as converting potential clients!

Hope this helps!

[SeaQuatic]

Moosa Hemani,

Thank you for the response. Couple questions though.

1. More relevant copy? How much more?

2. Should we reduce the number of images? Most if not all of the images already have title and descriptive tags.

3. Over optimization? What do you mean by this?

4. You think we should add a lead form to all our service pages? There are links on ever service page to a contact us form.

5. Are you saying we should start a blog on the site? We plan on using facebook, twitter, and google+ for this.

[MoosaHemani]

More relevant copy? What I said is add more content on the service pages which simply means that current content on the page is too short to convert! Try to add more engaging and encouraging content for the targeted audience to convert.

If there is a possibility of reducing the total number f images per page... then go ahead and do that but there is no hard and fast rule for it! But more importantly add image alt names so that images can be indexed and ranked by Google engine accordingly!

Addition of keywords on the website copy is fine but adding too many times can hurt your SEO and also known as over optimization.

I believe for businesses like this quick leads form usually work... you can give it a try to see if lead ratio gets improved!

Yes, I am advising you to start a blog... social media is one thing but blog actually helps you get rankings for long tail key phrases and at the same time engaging and educational content on the blog will help targeted audience to convert.

hope this helps!

[SeaQuatic]

Hemani,

A quick leeds form is not really an option in our business. To get an idea of what a customer wants it takes nearly a complete page. Perhaps we could put a "GET A QUOTE" link in the header. Maybe this would increase conversions.

The blog is a great idea. We will work on implementing this right away.

Obviously our home page is the most engaging. My concern is that optimizing internal pages with a lower user experience will lead to lower conversions. Based on this should we try to optimize our home page for the heavy hitting keywords.

Right now our bounce rate from the home page is right around 30%. My guess is that it will be more if people start landing on the internal pages that are not as attractive.