What backlink is better?

[jackalancurtis]

Hi Guys

I recently helped out a friend with some marketing advice and to do me a favour back he said that he'll put a link on his site back to my website.

Just some background on the site, it is very high quality with DA of 71 with each blog post/inner page having roughly PA of 45, it's been online for 15 years and has nearly 4,000 indexed pages and 10,000 links.

Anyway my question is would it be better to get a sitewide link in a sidebar that is displayed on every page of his website or would it be better to write a blog post on the site that links back to mine?

Thanks

[Saijo.George]

If they are both about the same topic then a sitewide link could help, if not you might want to consider adding a post that talks about your industry with a well place link.

[toddmumford]

I would never advise a sitewide link. It's a primary metric in my determination in paid links.

Additionally, a sitewide link is not contextual, and can drag the wrong co-citation metrics into it. (if there are other somewhat unrelated links in that same section)

I would suggest:

1. Writing an incredibly awesome post that will resonate VERY well with that audience
2. Pre-promote the post if possible in order to determine some support and / or test whether it will "fly"
3. Ensure the post is stellar. Use the 21 types of content guide by CMI to ensure it is awesome and fits those criteria.
4. Ask this person to publish, promote in their SM. Promote in your SM.
5. Outreach to further influencers and site owners in that niche and ask them to link to that post.

Hope this helps!
~Todd