Help! A couple of basic questions on dup. content, pagination and tumblr blogs.

[LV7]

Hi, and many thanks in advance for any assistance.

According to our GWMT we currently have over a thousand duplicated title tags and meta descriptions.

These stem from tabs that we have located beneath the body copy, which when you click on them display offers or itineraries (we're a travel company). So the URLs change to having "?st=Offer" or "?st=Itinerary" at the end, and are considered to be duplicating the original page's title and meta des. Sometimes the original page is also paginated, and shows the same duplication errors. What would be the best way to ensure we're not duplicating anything?

Also, we have a tumblr blog, where there's single page displaying all the blog content, but also links to each blog on a separate individual page. We would like to keep the individual pages as we can optimise to target specific keywords, but want to avoid any duplication issues again.

Any advice would be greatly appreciated.

[AlanMosley]

Use a canonical tag would be the easiest

[LV7]

Thank you Alan, so the best practise would be to use the canonical tag on each paginated/tabbed pages pointing back to the original page?

[AlanMosley]

yes something like

<link rel="canonical" href="http://mydomain.com"/>

[LV7]

Great, many thanks