Keyword research tool - for off site results

[petenorris]

New to Moz, and after playing with keyword research, it seems very comprehensive for analysing keywords based on my site content, and showing me how many people are visiting based on those keywords.

However what I'm really looking for is 'alternative' keywords that are 'not' on my site, but still relevant to my sector, and how many searchers are using those.

basic example

• My site is optimised for 'soccer for kids' which Moz shows me getting 50 hits for.
• Google KW tool reports that every month there are over 2000 searches for 'football for kids'
• Because my site has no mention of 'Football', Moz doesn't show this as an alternative KW

Admittedly my site is new in Moz, so do I just wait a bit longer? or do I continue to use Google KW tool?

I'm sure I'm missing the obvious.

Thanks!

[IOSC]

It's not unreasonable to think that they are unrelated (and why MOZ doesn't show it)

a searcher looking for "football" in the U.S. is not looking for "soccer" info.

Google KW tool is good for ideas , but also look at your competition see what terms that they use, think of synonyms that might be overlooked, word strings that might be underrepresented etc. -- Google KW tool though does not give accurate info in terms of monthly searches, just use it to gauge relative popularity of search phrases.

If your site is commercially based set up an AdWords account -- that is really the best way to see real search numbers.

[kchandler]

My two all time favorite tools (free to a certain degree) are Ubersuggest and SpyFu.

Ubersuggest gives you a lot of keyword variations and suggestions while SpyFU can be used to look at how your site compares to your competitors. I also would suggest letting Google SERPs give you an idea, try using long tail keywords related to your site and see what others are targeting.

Hope this helps!

• Kyle