Advanced Traffic Segmentation?

[YESdesign]

How to segment the traffic by "primary purpose" and "task completion rate" in Google Analytics? Is there any tool that in your opinion works better than Google Analytics for achieve the same result?Many thanks to everyone that share his experience and tips.

[Asher]

I have included a Video on how to do just that: http://www.youtube.com/watch?v=Q1aCmHYkIsI&feature=youtu.be

I have not seen any better tools for Traffic segmentation mainly because most people use Google Analytics because it is Free. However, be aware that Advance Traffic Segmentation will give you the results you are looking for if the rest of your analytics is set up correctly.  Meaning, if you have an ecommerce site that is not being tracked correctly the Traffic Segmentation won't give you the results you are looking for because the information it is pulling from wasn't set up correctly.

I hope that helps.

[YESdesign]

Thank you Jason, the video explain how to segment by "task completion rate".

Unfortunately not how to segment the traffic (the visitors) by "primary purpose".

Is there any way or a best practice to measure this? How we can detect if a customer is coming in our website for more information or for buying (qualitative data) and then put into a segment of Google Analytics to get insights?

[YESdesign]

Does anyone know how to segment the traffic (the visitors) for "primary purpose"?

[evolvingSEO]

Hi There

There's two possible ways I can think of you may want to try. Segmenting by landing page or segmenting by keyword/source.

**Landing Page ** - depending on the site, there may be specific pages (like products for ecommerce) that are obviously more purchase based. You can create a segment to show you all traffic that came by way of landing on one of these pages.

Keyword/Source - there are also purchase intent keywords like "buy, for sale, for purchase" etc - you can create a keyword segment which includes all of your purchase intend words - exclude branded terms, "how to" information intent words etc. There may be certain sources that you know are informational - like if you're linked to in a resource etc that's an informational visit - but if your product is in a "top 10 products" list, this referral traffic may be more purchase intent.

So really there's no blanket way to do this. You have to determine what determines the intent of traffic for your site and create segments around those parameters.

Hope that helps!

-Dan

[YESdesign]

Many thanks Dan! These 2 are very good tips!

Have you ever tried this kind of segmentation? If yes with which results?

[evolvingSEO]

Hey There. Yes, I generally utilize mainly custom reports and segments for clients, as everyone goals and markets are different. Essentially, just creating the reports won't bring any "results" but our analysis and utilization of the data - takeaways and next step actions are what bring the results

But segmentation is totally essential to analytics: the words of Avinash say it much better than me ---> http://www.kaushik.net/avinash/web-analytics-segments-three-category-recommendations/

-Dan

[YESdesign]

Great! Many thanks Dan!