Need suggestions on what might be causing rankings drop from top5 to "not in 50"?

[LolhcSEO]

Hi All,

Below a list of 4 keywords & respective URLs which raked in top 3 to 5 till around 2 months back, now all these are "not in top 50", and I need help with finding the exact reason. Can you all please help with suggestions on what I should be looking for under the hood.

Oticon Hearing Aids:http://www.leightonshearingcare.co.uk/hearing-aids/oticon-hearing-aids.aspx

Phonak Hearing Aids:http://www.leightonshearingcare.co.uk/hearing-aids/phonak-hearing-aids.aspx

Widex Hearing Aids: http://www.leightonshearingcare.co.uk/hearing-aids/widex-hearing-aids.aspx

Resound Hearing Aids:http://www.leightonshearingcare.co.uk/hearing-aids/siemens-hearing-aids.aspx

Thanks in advance, any help will be very much appreciated, checked all the basic stuff, and appreciate that there is scope for improvement in terms of page content, internal links etc etc, but cant figure out the reason for such a massive drop in such a short while given the fact, that the these URLs ranked in top 3 to 5 for a few years till 2 months back.

Please help!!!

[wissamdandan]

you think its a penguin related slap?

if you can provide us more data about the date that this drop happened. and let us know if these are the only 4 pages that went down or if you saw the whole site getting "downgraded" in a way

[SmartWebPros]

From what I've heard of the latest update, I'd be looking closely at your link profile.

I looked at your link profile and the only thing I see at a glance is that there's comment links on hearingimpairedforum.com that may be targeted by the most recent update.

The domain name www.standingnudes.com is a bit suspicious. I did a site seach for standingnudes.com I don't see any pages other than the main site.

Maybe try removing the links to see if it helps/works, and go through each linking website to ensure they still are in good standing with Google.

[MickEdwards]

I'd take a close look at the link profile on OSE.

• Keyword anchor text
• Quality of linking domains - directories and dedicated link pages

There is one domain (elusively named directory) there that seems to pop up with every site i've looked at also with several problem sites reported on here.  Full of dubious links.

[MickEdwards]

The domain name www.standingnudes.com is a bit suspicious. I did a site seach for standingnudes.com I don't see any pages other than the main site.

hehe.  yep a site i'm working on had that one.

That is another domain of a group of do-follow that seem to have been very popular as easy link targets 3-4 years ago.  The other one I referred to in my reply was lutonengineering - the web directory?!  

[Chris661]

Penguin 2.0 rolled out on May 22 and if that is when you started having problems, and I'd guess it is, you need to look at your anchor text ratio. Penguin 2.0 hates too much keyword rich anchor text as it is clearly unnatural in most cases.

Take a look at this post for some insight. http://moz.com/community/q/penguine-2-0-confusion

Best