Do I need to do on-page SEO for my mobile site?

[KempRugeLawGroup]

We have a desktop site, and we just built our first mobile site. Right now, the mobile site doesn't have any title tags, meta descriptions or anything like that, but do I need to even do that? If I have all of that on the desktop site, and the mobile site is just redirected from the desktop site, can't I just do it on the desktop site only? Is there anything to gain from doing it for both sites?

[Carla_Dawson]

Hi,

You absolutely need to do onsite optimization for your mobile website. I also recommend you look into what responsive web design is. It basically makes your site look good in all screen sized. When doing your mobile website, remember to leave the content, add titles and metas. So many mobile sites get rid of the content when that is what Google uses to determine how to rank you.

I hope this answers your question.

[Saijo.George]

Short answer is you should optimise the mobile site too.

would depend a lot on how its all setup. Can you provide some more info on them ?

[KempRugeLawGroup]

Sure.

http://www.championstitleservices.com/ and our mobile site is a dudamobile site. If someone is searching on a mobile phone, they get redirected to the dudamobile site. So, that's why I don't understand why the mobile site would need to be optimized. From my understanding, (and I could be wrong, so let me know) mobile users when they search get our desktop site, then it's redirected. So, if they desktop is optimized, then it shouldn't matter about mobile, because it's just redirected.

P.S. I agree that the mobile site needs to be optimized, too, because that just "feels" right to me, but I still don't understand why for the "reason" stated above.

Thank you for any explanation you can give me.

[whiteboardanimator]

Ummm, yes

But only if you want to be found in search results

[Saijo.George]

you mobile site resides on  mobile.dudamobile.com/site/...... So if any one searches on a mobile site google will try and serve mobile optimised pages . Even if your desktop site ranks for your chosen keywords ( the mobile site might not , especially if they have no tile and meta description like you said )

Google will be focusing a lot more on that in the future : http://googlewebmastercentral.blogspot.com.au/2013/06/changes-in-rankings-of-smartphone_11.html