How on earth does this rank?

[Ant71]

Hi Everyone,

Im speaking to someone about doing decent SEO, follwing the basics and not doing dodgy stuff for the short term. He is a driving instructor trying to rank for driving lessons peterborough (this is in the uk) and one of the websites coming out towards the top of serps is ian-rayner.com/index.htm. Its got no links, no social signs, has a page labelled  SEO Stuff with a whole list of keywords and internal links back to his home page. It has a Domain authority of 11 and page authority of 1 !!! Is it because no one is following the basics and uncompetitive that its ranking or is he doing something other than a few keywords in the content, meta title and description, and a internal links that im missing?

[AndieF]

I'd probably put this down to a lack of local competition to show him how it's done!

[Sarbs]

WhoIs tells me it appears to have been registered on the 8th May, it could just be benifiting from its 'Google holiday' and you will see it drop down the rankings over the next days weeks. Agree its a low quality site however

[abynavgulyani]

Well, I have seen similar kind of pattern with a free blog one of my client used to get himself ranked for the local market he is in before we signed up.

Thats probably because the market is not having many people into the competition and website is leveraging all the set of keywords that he has tried targeting within the content.

Ranking for last for very long

[Ant71]

yer as i expected just making the most from poor competition