How many keywords/key phrases to use on main page

[strategit]

Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page?

I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page.

Any thoughts or suggestions?

Thanks!

[shiftins]

you can technically point as many keywords to one page as you want. if your domain has a high enough authority you can rank for terms without on page optimization and rank on links alone example: esurance.com not many words on the page but ranks well for quite a few terms. but since your site is new i would optimize for no more than 3 or 4 max per page because otherwise your text will probably not make sense to readers and look like you are stuffing keywords. focuse on building branded anchor text with some keyword anchors and while optimizing your page for your target keyword. just make sure its user friendly and you should be fine.

[Francisco_Meza]

Make your homepage the subject of your whole site.

Look at my site (I always use it as an example). Home page is about shipping. Categories are about types of shipping. The landing pages are for shipping to specific countries.

If I were marketing your site, I would stick to "Luxury Real Estate in Dallas" and possibly make category pages for different cities.

[guidoboem]

Hi Brian, i suggest you to follow this step: 1. Think about the keywords that best match to the company's services 2. Use Adwords tool to find out other combinations of words 3. Use the Adwords tools to find out the keyword traffic data 4. Select three for Each service given by the company 5. Use the seo moz tool to calculate the keyword difficulty and the potential competitors 5.make a choice from three to one ( focus your attention on your competitors reputation ) 6. create one page for each service and make an home page optimization ( meta description, title, content etc. ) to obtain the A in the on page analysis tool 7. Now you have to Increase your page reputation by obtaining link from related site wich should link you with a followed link containing your keyword as anchor text Hope that help Guido

[bronxpad]

Hello Brian,

I'm a Realtor also. Yes, the school of thought is to optimize a page for one keyword phrase. But in our business that is not necessarily the case. Me personally I have about 4 keywords that my site is optimized for. Reason for this is that most people will link to your main page, so the link juice will be for that. I would use this order

1. Dallas Real Estate

2. Dallas Homes for Sale

3. Dallas Condos

These tend to be the most competitive phrases in our industry. what you want to do is make sure your title has the phrases based on value. The order above should be the order. meaning your page title should have

Dallas Real Estate / Dallas Homes for Sale / Dallas Condos

Then natural mix in those phrases into your content but make sure it is visitor friendly content and not just keyword stuffing.

Also think about internal linking and your external link profile with these various anchor terms.

Note: keep it all natural and legit. The only short cut in SEO is to the Penalty Box.