Best strategy for Multilanguage Google+ Business Page(s) & rel publisher

[antoine.brunel]

Hello!

I have many troubles defining a clear Google + strategy. Let's say I have one brand, say "reallycoolbarcelona" (because Barcelona is really cool!), 1 google place in Barcelona, and many websites with local ccTLD to promote the brand in different countries: reallycoolbarcelona.fr, reallycoolbarcelona.es, reallycoolbarcelona.co.uk, reallycoolbarcelona.it, reallycoolbarcelona.de.

1/ Now, how to handle that in Google+?
==> Shall I create one single page for all languages in Google+? (But then I cannot transfer Google Place to Google Local +?)
Then I would put the rel publisher of this page on all my websites?

==> Or shall I create one Google + page per language?
Then I would put the rel publisher of each language page on the corresponding website based on the language (french Google + page publisher on the french website only)?

2/ Now how did you manage to create a +SEOMoz page in Google+? By that, I mean a page with a clean url plus.google.com/+SEOMoz (that's so cool!) and not the scary url https://plus.google.com/b/1234567890

Thanks for enlighting my blurred mind about Google + multilingual strategies!

[TakeshiYoung]

I would stick with a single Google+ page for your brand. Unless you have a ton of resources, maintaining multiple accounts is going to be a huge hassle. If you create 5 different pages, that's 5 pages you have to create content for, and get followers for, etc. Look at big brands like Coca Cola. They have a single Google+ page that they manage for their brand.

Now if you start gaining a major following in a specific country, then it may make sense to create another page targeted just for them. But unless that's the case, a single page will be easier to manage. The only downside is that the page can only be added as rel=publisher for one of your domains.

As for the vanity URL, you have to get your page verified in order to do so. Unless you're a big brand or celebrity, don't expect to be verified unless you have followers in the 5-figures.

https://support.google.com/plus/contact/page_verification

[antoine.brunel]

Okay, thanks for your answer!

[pgcosson]

Should you also include multi-langauge descriptions in your single Google+ page?