Duplicate Content: Snippets from Blog on Website

[BrazilLaw]

Our company has a website and a blog, each on a separate domain.  On our website's home page, we include snippets from some of our blog posts and links to such posts.  The snippets include the same photo, title, and first line or so of text.  We have been told and am concerned that search engines will categorize this as duplicate content.

Any recommendation as to how we can get around this issue aside from not including the blog posts on our site?  I imagine we are not the first company to want to do this.

www.angelicolaw.com

Thanks,
Greg

[mihaiaperghis]

Hey,

I wouldn't worry about this. Your page has enough unique content so Google won't consider the snippets as being duplicate content. In addition, you interlinked the blog and the website, so Google is likely to see the relationship between the two and consider them as part of the same entity.

The only disadvantage you might have from not hosting the blog on the same domain is that a link to the blog won't provide the same link equity to the website. Other than that, I wouldn't change anything.

Hope this helps, good luck with your business!

[BrazilLaw]

Mihai,

Thanks for the thoughts.  I imagine that including nofollows, for example, would do more harm than good, right?

Regards,
Greg

[mihaiaperghis]

Hey Greg,

Don't worry about nofollowing links toward your blog. It's your blog, which, while not on the same domain, is still part of your business.

As an example, you can check out www.nbc.com. You'll see that they have a shop in the top menu which links to an outside domain. Also, on the main page, if you check out the footer, they have product previews from their shop, just like you have article previews from your blog. They haven't used nofollow, and you shouldn't bother with it either.

Have a great weekend!

[BrazilLaw]

Thanks, Mihai.

Best,
Greg