Doubt between sub-directory and sub-domain for develop Blog for my business website

[Perfect007]

Hi,

I am much aware with SEO. But still there is a confusion in my mind. I am in the process of making blog for my Business website. I am confused between whether my blog should be with sub-directory(www.metaoption.com/ blog) or with sub-domain(blog. metaoption.com). There are many articles on this topic but they have created much confusions.

Please suggest me the best option and also give me reason behind it if you can.

Thanks

[FedeEinhorn]

Hi,

I would definitely go with the sub-folder. It's a blog about your Website, then why having it outside your domain? Subdomains are considered different domains, therefore any link juice you get to your blog is going to help your main business site (yes if you have links to it, but with every step search engines go to reach your site, value of the link is diluted).

This question has been asked over and over at Moz Q&A and there's always the same response. A blog related to your business should be in the main business domain.

Hope that helps!

[Marcus_Miller]

This is totally right. Search the Q&A and find many, many instances of this question.

Likewise, there is a solid post here going into the reasons:

http://moz.com/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

I also like the common sense approach. Is your blog part of your site? Yes? Then have it as part of your site. Are you going to write around the topic of your products and services? Yep, Great. Then have it as part of your site so you can link them when natural to do so.

As it happens, blogs are what can earn links and shares and commercial pages rarely do this so consider it a tool to drive traffic and potentially inflate the sites popularity through links and shares and all that jazz.

Hope that helps.
Marcus

[Perfect007]

Thanks @Federico Einhorn and @Marcus Miller

I am already aware of these things. But you can find other articles those have huge contradictions. I know it will give much befits. But still I wanted to strengthen my point.

Thanks a lot