How many keywords is too many?

[Davenport-Tractor]

Since it seems it takes so long for Google to revisit a changed page, we sort of loose track of changes made trying to optimize a specific URL for a keyword.

Any sense of how many times is the optimum number of times to use a single keyword on a single page? I'm referring to the total including Title, Description, Content, Alt=. The whole shooting match.

I have seen our Google results improve after we have removed several iterations of a keyword

Thank You

[MikeRoberts]

Whatever sounds natural.

There is no hard and fast number or percentage concerning keywords but if it looks like your page is trying waaaay too hard to be found for "blue widgets" or it sounds really unnatural when read out loud... then you've probably used the term too much.

[jesse-landry]

I agree with Mike, although I think you'll find that using a tool like ranks.nl will give you an idea if you've gone too heavy with one or the other.

Honestly from my experience, a naturally-written site about a main keyword that happens to be the subject will have said keyword appearing at about 1-2.75%

This includes bold, alt, title, url, ahref, everything.. all weighted differently by ranks.nl which is a great tool.

But use it as a secondary means. Read it first, like Mike said, to make sure it sounds human.